1. Repeat sales to
existing clients comprise the appropriate
portion of your sales.
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2. You focus on adding
new products and services for which your
existing clients ask.
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3. You put a higher
priority on selling to existing clients
than on developing new products and services.
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4. More new customers
for your existing products and services
are readily available in the marketplace.
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5. Your current ideal
clients refer you to new clients regularly.
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6. Your employees
readily take care of your customers without
going through bureaucratic processes.
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7. Your company has
established a consistent image in the marketplace
that is reflected in real reputation and
collateral materials.
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8. The quality of
your product and service is as consistent
as any national brand leader.
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9. Employees take
pride in belonging to the company team.
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10. Each employee
understands his/her contribution to profit.
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11. Owners, executives
and managers make a conscious effort to
show appreciation and recognition to employees
on a regular basis.
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12. Owners and managers
are sensitive to the personal growth and
individual needs of employees.
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13. The company works
from a mission and vision statement.
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14. The company sets
goals and breaks them down to annual, quarterly,
monthly and weekly objectives.
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15. Written policies
and procedures exist for the majority of
the company’s functions.
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16. Written job descriptions
exist for every position and performance
contracts exist for every employee.
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17. The company has
a written set of business values that is
posted throughout the premises and reviewed
at employee orientation and in company
meetings.
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18. In the last year,
employees raised at least one issue challenging
the company values statement.
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19. Owners, executives,
managers and employees are empowered to
make business decisions that require sticking
to the business values ahead of profit.
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20. Shareholders and
managers believe that there is a direct
correlation between business values and
company valuation.
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21. The shareholders
know the current valuation of the business.
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22. The owners and
managers thoroughly understand the value
drivers for the business.
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23. The owners are
not needed to manage or work within the
business on a regular basis.
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24. The shareholders
are making money from the business.
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25. Key measurements
for each business function are posted weekly
for all employees, managers and owners
to see.
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26. Each employee
has one key measurement and understands
it.
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27. Employee performance
evaluations are completed at least once
a year.
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28. Company financial
statements are final by the 10th of the
month for the previous month.
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29. The CEO creates
and follows a “to do” list daily.
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30. The CEO sets personal
goals and career goals and develops action
plans to achieve them.
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31. he CEO exemplifies “life
balance” with significant and appropriate
passions both in the business and outside
of the business.
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32. The CEO regularly “sharpens
the saw” by seeking outside advice and
training on business skills and direction.
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